It will be interesting to see what impact this has on mobile devices. ARM are a great company with a different approach to chip design, where they produce cores which are used by ASIC designers producing SOCs. Previously they have been mainly working in the embedded CPU area.
BBC News – ARM’s new GPU chip design aims to boost mobile graphicsARM hopes to expand its share of a rapidly-growing market. Demand for its mobile GPU designs lags behind that for its central processing units (CPUs).